About Jasmeet Singh

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My Story

I am Jasmeet, an Entrepreneur who started his Entrepreneurial journey around 11 years back after leaving my first and only job.

My quitting happened during the time when working in an IT MNC was the dream job of every software engineer in the country. The alluring promise of the onsite visit was too good an option to resist.

And i quit! What a stupid moron was is?

Well! That’s what everyone thought.

I have done some really stupid things over my college days and job days but leaving my job where “Sky was the limit” (quoting one of my geek colleagues) was definitely not one of them.

I have been a part of multiple startups to date. Some failures, Some success.

What do I do for a living?

I have just quit my last company and i have migrated to Australia. I am at present in Melbourne, Australia looking for new opportunities.

About Lessons At Startup:

Lessons at startup is a blog to share my real life experiences of starting, running, dragging, sleeping, sleepwalking, failing, succeeding all the startups and small businesses i have been a part of.

Starting a startup is never easy.

It’s a 24 X 7 job where you learn on the job.

Most of the learnings are screw-ups you do. Most of the experiences are the stories you tell others about the screw ups you did.

And well – That’s the life of an Entrepreneur.

From day one, you are expected to know HR, Marketing, sales, etc, etc.

You must be wondering; why do we need to know everything when there are resources to hire for every domain in the market?

Well. Until and unless, you have a VC with deep pockets or a rich dad willing to splurge on his kid’s adventures, I highly recommend you learn to don all hats of running a business.

From wiping office floors (I have done this when our sweeper did not turn up for 5 good days) to running HR department of my company (toughest department to handle), you have to do it all.

I cannot tell you how many times I have failed by not learning to get out of my shell. There was a time, I literally went broke because of bad financial management.

Not that I am a millionaire now 🙂 but i have enough to pay the bills (don’t ask me how much is the money i spend on bills…You social media generation is too intrusive ;).

On lessons at startup, you can learn about businesses, startups and what i learned running them.

I meet so many lost souls in companies struggling in their day to day jobs. They remind me of the job portal monster’s ad where a batsman is shown washing clothes and a dancer is shown guiding a plane to taxi.

You know what happens when they do that. Right?

Most of them want to quit.

Entrepreneurship is fun. The challenges here are nothing in comparison to what you face in your day to day jobs. I hope you find this blog as a helpful resource for building your Startup.

Welcome to Lessons at Startup!


Digital Marketing Consultant

Recently I’ve started a Digital marketing agency called The Sharp Brain. Where I offer consulting and digital marketing services through my company with the help of expert digital marketers in my team.

Content Writing

There’s no better way to “Tell your Company’s Story” than by actually – Telling a Story.

Startup Consultant

Loan, Financial advice, Business model, blah blah. I got your back. Use my 10 years of experience to build your empire.

Featured In

Full of energy, Jasmeet is one of the mentor who taught me skills of Digital Marketing in details. His patience, expression, way to explanation, techniques, and medium are most updated with requirements of industry. It has been a good experience to be with him.

Reetest Singh

Public Relation & Media Planning


Jasmeet is a consummate professional in every way. Aside from being technically strong, he understands business and the value relationships with his client. I strongly recommend Jasmeet

Reetest Singh

PMP® | CSM® | ITIL®, Banglore

I have worked with Jasmeet & Softlogique since 2010 & I am happy to say that I currently have several projects in progress with Jasmeet . I look forward to working with him for many more years

Kerry Hudson

Leaseworks, Australia

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